Scripting News: If I were CEO of the NYT:

I would offer a blog to every person who was quoted in a NYT story. This would give people an extra reason to work with our reporters. It would also serve as vetting. If their ideas or experiences are valuable enough to be quoted in our news flow, we want to stay in touch, and this is a great way to do that.

This is an interesting idea, almost a Letters to the Editor but more direct—a less in-the-middle Medium. I wonder what the right balance is between ownership of your words and having a more direct place to respond.

I’d worry that this would turn mostly into an overly PR’d space as people who’d most need a regular way to respond to the NYT (i.e. are frequently newsworthy) likely would have such a PR team.

Overall, interesting ideas from Mr. Winer.