From The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power" by Shoshana Zuboff:

“The new Google ignored claims to self-determination and acknowledged no a priori limits on what it could find and take. It dismissed the moral and legal content of individual decision rights and recast the situation as one of technological opportunism and unilateral power. This new Google assures its actual customers that it will do whatever it takes to transform the natural obscurity of human desire into scientific fact. This Google is the superpower that establishes its own values and pursues its own purposes above and beyond the social contracts to which others are bound.”